Traditional broadcast media interviews provide a vital channel of research communications. This guide offers tips working with large audiences and how to become go-to people for the media.
Despite the rise of social media and the pressure on researchers to tell their stories via multimedia, traditional broadcast media interviews still provide a vital channel of research communications.
For some researchers this can seem a daunting prospect, but with a little preparation and the application of some common sense tips, broadcast interviews can be remarkably comfortable, rewarding and even enjoyable experiences. Moreover they can be a powerful way to instantly relay research messages to large audiences and many researchers find that they become go-to people for the media, with many follow-up requests for further interviews and comment.