Can schemes like Avon be an important poverty reduction tool? This study, located in South Africa, assesses the sustainability of income Avon representatives earn, and explores the way this selling system affects communities to determine whether or not the scheme generates new wealth for impoverished communities.

Chronic poverty is a condition that requires an understanding of the processes that make, and keep, people poor. The economic analysis of chronic poverty must take into account the interaction between external circumstances (initial wealth social status, health) and intrinsic psychological factors (aspirations, self-confidence, beliefs).

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